Stan Store vs. Beacons vs. Deliny Insights: The Best Bio Link for Selling Coaching Offers

If you sell coaching, you do not need a link wall. You need a short path from "I saw your post" to "I booked a call" or "I bought the audit."

Three tools come up again and again when coaches search for a bio link that can do that: Stan Store, Beacons, and Deliny Insights. On the surface they look alike, since all three give you one mobile page to put in your Instagram, TikTok, or LinkedIn bio. But they are built for different jobs, they charge in very different ways, and the differences matter most when you are selling services rather than $27 templates.

This guide compares them on what coaches actually care about: cost, fees, how professional the page looks, and how well it turns a profile visit into a booked call. It also shows you how to model your own costs and how to switch tools in an afternoon if you decide to.

The quick answer

• Choose Stan Store if you want a full storefront with native checkout, courses, and funnels, and you are comfortable paying a flat monthly fee with no free plan.
• Choose Beacons if you are a creator who also needs brand-deal tools, a media kit, and an AI-assisted store, and you will watch the transaction fee on lower plans.
• Choose Deliny Insights if you sell services (audits, discovery calls, packages, retainers), want a clean page that does not look like every other creator store, and want a low flat price with a free plan to start.

Deliny Insights coach bio link on mobile with the discovery call booking button pinned at the top.

What coaches should look for in a bio link

Before comparing tools, decide what your page has to do. Most service sellers need five things:

1. A dominant booking action. The first thing a visitor sees should be a way to talk to you.
2. Flexible offers. You may sell a $150 audit, a $1,200 sprint, and a $2,500 monthly retainer. The page must present tiers cleanly on a phone (see our guide to pricing and packaging coaching services).
3. Lead capture. Most visitors are not ready to buy on their first visit. You need a way to keep in touch.
4. Professional presentation. If you sell to corporate buyers or executives, a template-store look can cost you credibility.
5. Predictable cost. Percentage-based fees punish you as you grow, and flat fees are easier to plan around.

Keep these five in mind as you read the comparison below.

Side-by-side comparison

	Stan Store	Beacons	Deliny Insights
Built for	Creators selling products, courses, and bookings	Creators and influencers (store, media kit, brand deals)	Coaches and consultants selling services
Free plan	No (paid plans only)	Yes	Yes, free forever
Paid plans (monthly, approx.)	$29 Creator / $99 Creator Pro	~$10 Creator Pro / ~$30 Store Pro / ~$90 Business Pro	$7 Creator / $13 Pro
Platform fee on sales	0% (Stripe/PayPal processing still applies)	Around 9% on Free and the lowest paid plan; 0% on Store Pro and above	See the Deliny pricing page for how product links are handled
Custom domain	Stan's help documentation says store URLs stay on stan.store/yourname	Available on paid plans	Pro plan
Booking link	Native booking and calendar integrations	Appointments plus embeds	Drop in your Calendly or Cal.com link and pin it
Lead capture	Email and funnels	Email marketing add-on	Built-in subscribe card and inquiry inbox
Look and feel	Store-style template	Highly customizable, feature-heavy	Six themes plus custom accent, deliberately minimal

Pricing reflects publicly reported 2026 figures and changes often. Always confirm on each vendor's pricing page before you buy.

Stan Store: the all-in-one storefront

Stan Store's pitch is simple: one page that sells everything. Digital products, courses, memberships, and bookings all live in one store, and the platform advertises 0% transaction fees on both plans. You still pay standard Stripe or PayPal processing, roughly 2.9% plus 30 cents per card sale in the US.

What coaches like: Native checkout and course hosting mean you can run a lot of your business from one login. If you also sell templates, cohorts, or a membership, having everything in one place is genuinely convenient.

Where it falls short for service coaches:

• No free plan. You pay from day one, around $29 a month for Creator, and about $99 a month on Creator Pro, which is the plan reported to remove Stan branding.
• Store-style layout. Stan pages tend to look like Stan pages. That is fine for a $27 template. It is less ideal when you are asking a corporate buyer to trust you with a $2,500 engagement.
• More tool than you need. If your real goal is "book discovery calls," you are paying for a lot of product-selling machinery you may never use.
• Payment setup. Reviews note that Stan manages payouts through its own Stripe arrangement, so check how payouts work before committing if you rely on an existing Stripe account.

Beacons: the creator toolkit

Beacons started as a link-in-bio tool and grew into a suite: a store, email marketing, a media kit builder, invoicing, and AI helpers. It is built with influencers and brand-deal workflows in mind.

What coaches like: A free plan, plenty of customization, and a big feature set. If you are a creator with a coaching sideline, the media kit and brand tools may be useful.

Where it falls short for service coaches:

• Fee structure matters. According to recent 2026 reviews, the Free and Creator Pro plans carry a transaction fee of around 9%, which only drops to 0% on Store Pro (about $30 a month) or higher. If you sell a $150 audit, that is $13.50 gone per sale on the lower tiers.
• Creator-economy focus. Brand-pitch tools and media kits are great for influencers and irrelevant for most consultants.
• Plenty of options means plenty of decisions. A busy page can create exactly the decision fatigue you want to avoid.
• Plans change often. Beacons has restructured its plans several times, and reviewers quote different prices, so verify before you buy.

Deliny Insights: the focused page for service sellers

Deliny Insights is built around a narrower idea: one clear next step for a prospect. You pin your booking link, your signature offer, and a lead magnet, and you order them to match how your buyers decide. Then you share a single link everywhere.

What is included:

• Pinned, reorderable offers so your discovery-call link or $150 audit sits at the top.
• Direct booking through your Calendly or Cal.com URL.
• Subscriber capture and an inquiry inbox so people who are not ready to book can still raise their hand.
• Honest analytics (page views, clicks, referrers, device) with no third-party trackers.
• Six themes plus a custom accent color to match your brand.
• Custom domain on the Pro plan ($13/month), so you can send prospects to your own domain instead of someone else's.
• A one-page PDF media kit generated from your profile, useful for collaborations and corporate requests.
• A free forever plan with one profile and up to five links, which is enough to launch.

Be honest about the trade-off: Deliny is a bio-link platform for coaches and consultants, not a course host or a full e-commerce store. If you need to deliver video courses or run complex funnels inside the same tool, Stan Store is the better fit. If you sell high-trust services that close on a call, Deliny keeps the path short and the page professional.

What a corporate buyer sees: the credibility test

Imagine a Head of Learning at a mid-sized company finds your LinkedIn post and taps your link. Within three seconds she forms an impression of your practice.

A busy, colorful store page with six product tiles says "creator." A calm page with a clear headline, one proof element, and a single "Book a conversation" button says "consultant." Neither is wrong, but only one matches a $2,500 engagement.

This is the real argument for a focused bio link. It is not that Stan Store or Beacons are bad tools. It is that presentation is part of your pricing power, and the more you charge, the more your page must look like it belongs next to your proposals. For more on this, see our guides to custom domains for executive coaches and the B2B consultant bio link blueprint.

Modeling your real cost: three coaches, three answers

Fees look small until you do the arithmetic. Here are three simple scenarios, all using $150 audits to keep the math clear. Standard card processing (about 2.9% plus $0.30 in the US) applies on every platform, so it is shown separately.

Monthly audit sales	Revenue	Card processing (approx.)	Platform fee at 9%	Flat-fee plan
5 audits	$750	~$23	~$68	$29 to $30 per month
15 audits	$2,250	~$70	~$203	$29 to $30 per month
40 audits	$6,000	~$186	~$540	$29 to $30 per month

The break-even is easy to remember. A $30 flat plan beats a 9% fee once you sell more than about $333 a month. If you sell only a few offers a month, a free plan with a percentage fee is cheaper. If you sell more, flat pricing wins.

Two cautions. First, for most coaches the bigger revenue lever is not fees but conversion: a page that books 20% more calls is worth far more than a point of transaction fees. Second, high-ticket work usually closes on a call and is paid by invoice or payment link outside the bio page, which makes platform transaction fees irrelevant for your biggest sales.

Which should you pick? Match the tool to the offer

You sell a $97 template or mini-course and want everything in one place. Stan Store is built for this.

You are an influencer who also coaches, and you pitch brands. Beacons gives you the media kit and brand tools.

You sell $150 audits, $500 sprints, and $2,500 retainers, and most of your revenue starts with a conversation. Deliny Insights fits: lower cost, a free start, a page that looks like a consultant's brand rather than a template store, and a booking-first layout.

You are not sure yet. Start on a free plan, build the same one-screen layout in your top two candidates, and compare booking click-through rates over two weeks. Your data beats any review.

How to switch bio-link tools in an afternoon

Moving is less painful than most coaches fear. A realistic plan:

1. List what is on your current page and cut it to the four or five items that earn clicks.
2. Export your subscribers if your current tool allows it (a CSV works with most email platforms).
3. Write your headline, one-line promise, and button labels before you open the new editor.
4. Build the new page and preview it on your phone.
5. Swap the link in your Instagram, TikTok, LinkedIn, YouTube, and email signature.
6. Leave the old page up for a week with a note pointing to the new one.
7. Compare analytics for two weeks and adjust.

If you use a custom domain, switching is even easier: you update where the domain points and every link you ever shared keeps working.

Setup checklist for any coach (takes about 15 minutes)

1. Choose one primary action (book a discovery call) and make it the top item.
2. Add one entry offer (such as a $150 audit) for visitors who are not ready for a call.
3. Add one lead magnet to capture people who need more time (see lead magnets for consultants).
4. Add a short proof element: a client result or video testimonial.
5. Connect a custom domain when you are ready to look the part (how to do it here).
6. Check your analytics weekly and remove any link nobody clicks (the four metrics that matter).

FAQ

Is Stan Store worth it for coaches? It can be, if you will use its storefront, courses, and funnels. If you mainly sell services through calls, you may be paying for features you do not use.

Does Beacons charge transaction fees? Recent 2026 reviews report a fee of around 9% on its Free and Creator Pro plans and 0% on Store Pro and Business Pro. Plans change, so check Beacons' pricing page.

What is the best bio link for coaches who want a professional look? Look for a tool that lets you control the order of your offers, use your own brand colors, and connect a custom domain. Deliny Insights includes all three, with the custom domain on the Pro plan.

Can I start free? Yes. Deliny Insights has a free forever plan with one profile and up to five links.

Do I need a bio link if I already have a website? Often yes. A bio link is a short, mobile-first page designed for social traffic, while a website carries your full story. Many coaches use both.

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Ready to try the focused option?

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