Deliny Insights (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website https://delinyinsights.com (the “Site”) and our related services, including our competitive intelligence platform (collectively, the “Service”).

Please read this policy carefully. By accessing our Site or using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information that you provide directly to us and information about your use of the Service.

a) Information You Provide to Us:

• Account Information: When you sign up for an account, we collect your name, company name, email address, password, and payment information.

• Profile Information: Details you add to your profile, such as job title and company industry.

• Content You Submit: Information you input into the Service, including search queries, tracked competitors, and saved reports.

• Communications: Records of your correspondence with us, including support requests and feedback.

• Demo Requests: Information you provide when requesting a demo.

b) Information We Collect Automatically:

• Usage Data: We collect data about your interaction with the Service, such as pages visited, features used, time spent, and clickstream data.

• Device Data: Information about the device you use to access the Service, including IP address, browser type, operating system, and device identifiers.

• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity and hold certain information. See our Cookie Policy for more details.

c) Information from Third Parties:

• Integrated Services: If you connect your account to a third-party service (e.g., Google Analytics, a CRM), we may receive information from that service.

• Publicly Available Data: As part of our Service, we process and analyze publicly available data from the internet to generate our insights. This data is aggregated and anonymized and does not constitute personal data under this policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain the Service, including to process your transactions and authenticate your access.

• To Improve and Personalize the Service, tailoring the insights and dashboard to your preferences and usage patterns.

• To Communicate With You, to send you service-related announcements, technical notices, updates, security alerts, and administrative messages.

• To Provide Customer Support and respond to your inquiries.

• To Develop New Features and Products, using aggregated and anonymized data to train and improve our AI models.

• To Market and Advertise our products and services to you (you can opt-out of marketing communications at any time).

• To Protect the Service, including to detect, prevent, and address fraud, security, or technical issues.

• To Comply with Legal Obligations and enforce our terms and conditions.

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA) or UK, our legal basis for processing your personal data is:

• Performance of a Contract: To fulfill our obligations to you under our Terms of Service.

• Legitimate Interests: To operate our business, provide the Service, and improve your experience, where our interests are not overridden by your data protection rights.

• Consent: Where we have obtained your clear consent for specific processing activities (e.g., marketing emails). You may withdraw consent at any time.

• Legal Compliance: Where necessary to comply with a legal obligation.

4. How We Share and Disclose Your Information

We do not sell your personal data. We may share your information in the following limited circumstances:

• Service Providers: We engage trusted third-party vendors to perform functions on our behalf (e.g., payment processing, data storage, hosting, customer support, analytics). These parties are only permitted to use your data for the specific services we have requested.

• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as a business asset.

• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

• To Protect Rights: Where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our Terms of Service.

5. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Policy, including to fulfill legal or regulatory obligations, resolve disputes, and enforce our agreements. If you close your account, we will delete or anonymize your personal data in accordance with our standard data retention policies, unless we are legally required to hold onto it.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: The right to request copies of your personal data.

• Rectification: The right to request that we correct inaccurate or incomplete data.

• Erasure (“Right to be Forgotten”): The right to request that we delete your personal data.

• Restriction of Processing: The right to request that we suspend the processing of your personal data.

• Data Portability: The right to request a transfer of your data to another service.

• Objection: The right to object to our processing of your personal data.

• Withdraw Consent: Where we rely on consent, the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at supports@delinyinsights.com. We will respond to your request within the timeframe required by applicable law.

7. International Data Transfers

Your information may be transferred to —and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We ensure that appropriate legal safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data when such transfers occur.

8. Children’s Privacy

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us. We will take steps to delete such information from our files.

9. Security of Your Information

We use administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, loss, and misuse. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee its absolute security.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Deliny Insights
Email: supports@delinyinsights.com
Address: Leith Walk EH4 4AA. Edinburgh. Scotland